WE ARE 3 YEARS OLD!
Wow – it seems like just yesterday we were brainstorming name ideas for what to call the business. Sat swirling our coffee, we landed on CONVERTAROO and it just – fit.
Fast forward 3 years and here we are – an established creative agency, helping clients make noise online, from Manchester to Manhattan! It’s humbling to see how fast Convertaroo has grown in such a short amount of time.
However, it’s not all been plain sailing. We’ve experienced tough times and stressful days – just like any other startup company. But, with these times we learned many vital lessons.
In this article, we want to list 4 of the biggest things we’ve learned in our first 3 years and how they will help pave the way for the future of Convertaroo and even your business…
Friends & Family Support is vital!
When you start a company, it’s rarely just a one-man band. Yes, some of you may be running your business as the sole worker on the ship, but the support you receive from friends and family is vital.
Social media is a huge platform for growing your business – and the beauty of it is that your friends and family are more-than-likely on there too.
Don’t feel shy in asking them to give you a shoutout and share your work. A lot of our work has come from people sharing our work and referring Convertaroo to businesses they know.
Remember, it works both ways. Support their ideas, businesses and ambitions, too. Even if it’s not in the field you work in – your target audience might be looking for your friend’s businesses services as well as yours!
Always be grateful for people showing support – it’s more important than you might think.
Manage stress levels – especially in the beginning
When establishing a startup business, you are given the gift of stress. Let’s face it, every business is a mess at the beginning – even the most successful ones!
It can often take over your mind. When you’re out for a meal with friends, you find yourself thinking about tomorrow’s meeting, or sometimes even cancelling going out altogether to work heavily into the night.
After all, your startup is a huge part of your identity, right? When your startup isn’t going well, YOU are not well. And that stress manifests itself in your emotions outside of work too. You’re snappier. Your mood fluctuates. And you can’t do much else until you solve that issue your startup is facing.
All of this is all too common in the startup of a new business. Be sure to take time away from the business to recharge your mind. Meet with friends and enjoy yourself – you work your best when your more energised and calm.
If you feel that the stress of running a business is becoming too much – talk with someone. Bottling up the stress alone will only damage your business, relationships with people and your mindset.
The Whole 5-Year Plan Idea is Crap!
Many business guru’s talk about the whole “5 year plan” strategy, urging you to create one to maximise your success.
Sadly, we don’t believe in it.
Right now, things change in business quicker than ever before – and if your business is quite new, then your plans will most certainly change as time goes on.
Disruption happens in business. One month you could be smashing your targets and the next month you hit a bump in the road. It’s the startup life we all live.
Let’s face it – nobody adds disruption into their five-year plan. How can you? It’s a disruption for a reason – you didn’t expect it!
Adapting with the times and disruptions that come along the way is key to becoming successful.
Mike Tyson once said, “Everybody has a plan until they get punched in the face.”
Don’t chase quantity, chase quality.
Finally, this is a rule, which we’ve mentioned to each and everyone of our clients over the years. We are talking mainly about social media.
Many business owners believe that having a huge amount of followers on Instagram or Facebook is a symbol of a successful business. This isn’t true. Let us explain why…
Facebook and Instagram run on an algorithm. For instance, when you open up one of the social media apps, you are always shown the posts from profiles you interact with the most. This means that only 5% of your Facebook page followers will see your posts.
5% of 1,000 quality followers, who are actually interested in your business, means 50 genuinely interested people see your posts.
But, if you buy followers online – something many startup businesses make the mistake of doing – then less quality people see your posts.
If you buy 5,000 followers (all which will be fake accounts or people from the other side of the world) and then add them to your 1,000 genuine followers, that equals 6,000 people.
This then dilutes the amount of REAL people who will see your content. Sometimes the genuine followers may never see your content, because you’ve diluted them with 1000s of fake followers.
Don’t fall into the trap. Growing genuine followers takes time, yes, but it’s much smarter for your business in the long run.
Here’s to the next year!
So many lessons we’ve learned and it’s without a doubt we will be learning more as time goes on! Thank you for all of your support over the past 3 years. It’s you guys who put us where we are today!